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Each year, organisations like WWF work tirelessly to raise money for conservation projects and communities – in an attempt to stop some of our planet’s incredible wildlife becoming extinct. The truth is, since 1970, populations of wild species have fallen by half. Which means iconic species like tigers, elephants and rhinos could become extinct in

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Cacao tree (Theobroma) in a plantation. Bioko Island, Equatorial Guinea. I Love Amazon Week

Ten products and ingredients that come from the Amazon.

The Amazon is much more than simply a beautiful, far-off tropical rainforest. It’s also a source of everyday items we rely on. Do you recognise these familiar products and ingredients? Chocolate Did you know that your favourite chocolate originates from the cacao plant? This grows wild in Central and South America and cultivating it can

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Ivory-Inferno-Gabon. Copyright: WWF-Canon / James Morgan Illegal Wildlife trade

Will ivory burn fuel the fire for action?

On Saturday 30 April, the world’s largest ever ivory destruction will take place. Kenya will be burning 105 tonnes of ivory, along with 1.5 tonnes of rhino horn, in Nairobi National Park. This will be a strong symbolic gesture that Kenya will not tolerate the illegal wildlife trade that is killing so many of its

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Here in the UK

Children are the real stars of WWF's Earth Hour

Earth Hour is fast approaching and as the Communications Manager for WWF Cymru my life seems to have been taken over by stars! During the last month I’ve met stars of all shapes and sizes from Hollywood actors to international rugby players, from politicians to school children – all are supporting Earth Hour and our

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A panda mascot with children outside the Living Planet Centre gallery

10 reasons why you should visit our panda-tastic Experience

Saturday 25 January 2014 was a pretty significant day for WWF-UK. Having moved into our fantastic Living Planet Centre back in October 2013, we finally marked the public opening of the WWF Experience! Let me take a few steps back to explain. The idea of the Living Planet Centre was born when long standing supporter

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Most Recent


A member of Kaya Kinondo Financial Services Association © WWF Kenya Size of Wales

Protecting Kenya’s sacred forests and changing people’s lives through ecotourism and village banking






For almost 20 years now, we’ve been working hard to promote the conservation of Kaya forests in Kenya, supporting local people to build their communities and protect their environment. Encouraging ecotourism helped bring in money to support people and nature, but communities still faced barriers. So here I explain how a Financial Services Association, set up […]

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Karen Edwards watching King penguins, South Georgia © Brad Siviour Wear it Wild

Wear it Wild: Going wild in South Georgia






Each year, organisations like WWF work tirelessly to raise money for conservation projects and communities – in an attempt to stop some of our planet’s incredible wildlife becoming extinct. The truth is, since 1970, populations of wild species have fallen by half. Which means iconic species like tigers, elephants and rhinos could become extinct in […]

Read more
Group of elvers gallery

Happy World Fish Migration Day!






On 21 May, individuals, communities and projects from around the world will come together and take part in a global initiative to create awareness about the importance of free-flowing, unobstructed rivers for migratory fish. Fish – such as Atlantic salmon, European eel and sea lamprey – need to travel up and down rivers, as well as […]

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