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Green & sustainable living section - about changes we can all make to protect natural resources...

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Fish stocks in Lamu seascape are the most abundant and robust for coral reefs in Kenya. Located at the southern end of the Somali upwelling, the nutrient rich waters of Lamu seascape provide the optimal conditions for Kenya’s best stocks of pelagic (open ocean), demersal (near or at the bottom of a body of water)

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Cacao tree (Theobroma) in a plantation. Bioko Island, Equatorial Guinea. I Love Amazon Week

Ten products and ingredients that come from the Amazon.

The Amazon is much more than simply a beautiful, far-off tropical rainforest. It’s also a source of everyday items we rely on. Do you recognise these familiar products and ingredients? 1) CHOCOLATE Did you know that your favourite chocolate originates from the cacao plant? This grows wild in Central and South America and cultivating it

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Fashion blogger Lorna Burford in her Wear It Wild leopard outfit © Lorna Burford Wear it Wild

Come and Wear It Wild with me

Caring for nature and wildlife has been something that I have been passionate about since I was a little girl. No matter where I went, I was always happiest in the garden studying the bugs and animals, helping any out that were in need and I’m still that way today. I’ve done my fair share

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The Severn from the air

Clean energy, green jobs - a barrage of questions for Wales

This week the debate is really heating up around harnessing the enormous power of the Severn Estuary and the even bigger issues of clean energy and the green economy. Let’s start by looking at where we are with Severn tidal power. Today I’ll be representing WWF at a meeting in London between environmental groups and

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Matured cotton bolls await harvest. © Asim Hafeez/WWF-UK gallery

What cotton is your T-shirt made of?

We’ve talked about knitting pandas on this blog, but now it’s time to turn our attention to cotton. I think I can be reasonably confident to assume that we all own something that’s made of cotton – perhaps you’re wearing a cotton T-shirt right now. It’s warm, it’s comfortable, and in fact cotton is one

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Fisherman in Lamu ©Rika Theron

Giving fisherfolk training for sustaining in Lamu

Fish stocks in Lamu seascape are the most abundant and robust for coral reefs in Kenya. Located at the southern end of the Somali upwelling, the nutrient rich waters of Lamu seascape provide the optimal conditions for Kenya’s best stocks of pelagic (open ocean), demersal (near or at the bottom of a body of water) […]

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The Walney Offshore Windfarm project, located 15km off Barrow in Furness in Cumbria, UK, and owned and constructed by Dong Energy. When finished it will have 102 3.6 MW turbines, giving a total capacity of 367.2 MW, enough to power 320,000 homes © Global Warming Images / WWF / Ashley Cooper

Energy policy is not a poker game

On Friday, Amber Rudd MP, gave her first major speech as Secretary of State for Energy and Climate Change during a meeting hosted by Aviva. I am always encouraged when I hear a minister speaking with conviction about the need for international action on climate change- this Rudd clearly has in spades. She is not […]

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Wear It Wild in denim © Polyvore Wear it Wild

Wear It Wild in denim

If you are a denim lover like me and you would love to take part in WWF’s Wear It Wild campaign but don’t want to sacrifice your jeans, why not wear some animal inspired jeans instead? I myself have zebra and leopard printed jeans, which will be perfect for wearing it wild on 5 of […]

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Fashion blogger Lorna Burford in her Wear It Wild leopard outfit © Lorna Burford Wear it Wild

Come and Wear It Wild with me

Caring for nature and wildlife has been something that I have been passionate about since I was a little girl. No matter where I went, I was always happiest in the garden studying the bugs and animals, helping any out that were in need and I’m still that way today. I’ve done my fair share […]

Read more
Our blog awards ticket © Duncan Mizen

And the winners are…?

When we first entered the UK Blog Awards last year, we had no idea how people would receive us in terms of how they’d vote. Would we make it through the public vote to reach the finals? How much competition would there be? Would we win anything at all? All perfectly normal questions for any […]

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Leopard print scarf for a quick wild fix. Copyright: Vickie Richards Wear it Wild

Wear to start – a beginner’s guide to eco-fashion

When you think of WWF, you may not immediately think of fashion, but our new event will make the world of fashion and precious species collide. We’re calling on people around the UK to dress to express their wild side for our Wear it Wild campaign launching on Friday 5 June. But more on that […]

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