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Are you sitting comfortably?






Import of furniture to the UK is a multi-billion pound business, so you’d think UK furniture retailers would have the good business sense to ensure the timber for their products is sustainably produced, wouldn’t you?  Are you sitting comfortably? I’ll introduce you to a story about this trade. In 2015, our first Timber Scorecard looked at whether UK businesses across different sectors were  […]

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Can we see the light at the end of the forest? © Will Ashley-Cantello forests

Mock exam on zero deforestation: how did we do?






Today, a significant progress report on forest conservation across the world will be launched. Pre-released last week, the collaborative assessment led by Climate Focus in partnership with other organizations assesses progress towards the international goals in the 2015 New York Declaration on Forests. It shows a mixed scorecard and highlights deficiencies in data. The new progress […]

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Fantastic animals and where to find them






In the dark, rippling reeds by the lake, something stirred. Rain beat down on me like tennis balls, thunder crumpled the air around me as if a sheet of card being folded by some irritable giant up on the hill, fumbling his origami sculpture, his curses the sharp shocks of lightning bringing the forest suddenly […]

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A farmer in Kwale walks among timber in the forest Coastal Kenya Programme

How WWF is helping locals in Kenya to grow their forests and protect the environment






Kenya’s forests are deteriorating at an alarming rate. In fact, recent studies put the loss of forests in Kenya at around 50,000 hectares annually. That means the Kenyan economy loses over Sh1.9 billion – almost £14.5 million. At the same time, the national wood supply deficit is expected to rise to 7 million cubic metres by 2020. That’s […]

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The Tiger Experience ‘pop-up forest’ was set up at two Westfield shopping centres © WWF-UK #DoubleTigers

Face to face with tigers – in the UK






A few weeks ago we launched a new campaign putting members of the public in the boots of rangers, in which they’d come face to face with tigers… right in the middle of London! There was however not a single actual tiger in sight. So how did we do it? WWF’s work is incredibly broad, […]

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© WWF / Simon Rawles forests

Will the axe fall on UK businesses timber supply?






In WWF’s Living Forests report series, we estimated that increasing global demand for wood for timber, paper and energy  could triple by 2050 as population rises and consumption increases. Without urgent and decisive action on the sustainable future of global forest resources, to ensure timber supply, the only way to meet this is by the continuing decimation of our life enhancing forests. […]

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Conservation hero Robenir (left) receives the Olympic torch at the beginning of his leg of the relay © Rio 2016 / Fernando Soutello Olympics

Lighting the way to Olympic and Amazon glory






With the Rio Games only a few days away, we’re celebrating two conservation heroes of the Amazon who have been part of the Olympic flame’s epic journey around Brazil. From giant fish to wild rubber, find out how indigenous and rural communities are protecting the rainforest through Sky Rainforest Rescue. At the climax of the […]

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Mijikenda sacred Kaya forests Size of Wales

How building relationships is key to protecting Kenya’s incredible coastal forests






If you’ve been following my blog, you’ll know that we’re working hard to protect Kenya’s beautiful forests and make sure that they’re managed in a sustainable way – but we can’t do it alone. In 2010, Kenya adopted a new Constitution which moved a lot of the responsibility for managing our rich and wonderful natural […]

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