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Leopard print scarf for a quick wild fix. Copyright: Vickie Richards Wear it Wild

Wear to start – a beginner’s guide to eco-fashion

When you think of WWF, you may not immediately think of fashion, but our new event will make the world of fashion and precious species collide. We’re calling on people around the UK to dress to express their wild side for our Wear it Wild campaign launching on Friday 5 June. But more on that […]

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Indian tiger (Panthera tigris tigris) two month old cub. Guest blog

Whiskas and WWF go strong for 3rd year

By Anthony Dean, Cat Portfolio Manager at Whiskas Wild tigers are in crisis. People are always shocked when they learn that as few as 3,200 of these magnificent creatures remain living in the wild, and without our support they could soon disappear altogether. At Whiskas, we have a deep understanding of the natural instincts of […]

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Ivory-Inferno-Gabon. Copyright: WWF-Canon / James Morgan Illegal Wildlife trade

Are we winning the battle?

I remember as a young child thinking how appalling it was that people would buy and sell wildlife into extinction. It seemed so senseless and unnecessary. I thought when I grew up I had to do something about it. It’s illegal and wrong, I reasoned, so it couldn’t be that complicated to fix could it? […]

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Supporting WWF’s Earth Hour in Antarctica under the Southern Lights ©Tom Welsh, British Antarctic Survey Earth Hour

The Light at the Ends of the Earth

For me, Earth Hour is one of the most inspirational events of the year. It’s the world’s largest mass participation event for the environment, bringing together millions of people, businesses and governments to share a common cause and a common sense of purpose – the need to tackle dangerous global climate change. Last year, people […]

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A screenshot of tiger cubs in the wild, taken from Whiska's latest TV ad campaign © Gary Van Wyk – The Ginkgo Agency Tigers

A brief encounter worth having

I have always been inspired by nature, and by the passion and dedication of people working to ensure that nature and wildlife can thrive. When I attended the Symposium: Towards Zero Poaching in Asia recently, I knew I was going to listen and learn from many inspiring individuals who were coming together to tackle a […]

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Newlyn, Cornwall ©Jiri Rezac / WWF-UK gallery

Five steps to better management for Europe’s seas

The UK government has opened a consultation on its Marine Strategy Framework Directive  (MSFD) Programme of Measures. The Programme of Measures is a key step in the MSFD cycle. Let’s remind ourselves of the cycle again… Step 1 Each member state must carry out an assessment of their seas and set targets and indicators under […]

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Giant Panda © WWF-UK From the field

Part 1: A Giant Panda Adventure

Giant pandas are rarely seen in the wild so when I travelled to Shaanxi and Sichuan provinces in south-west China, I knew my chances of spotting this incredible animal were extremely slim. In 10 days I travelled 1,200km, visited seven nature reserves, 10 project sites, experienced my first earthquake tremor, and ate a 100-year-old egg. […]

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