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World Elephant Day

Helping local people see the benefit of conserving elephants

That there are few places in the world like the Mara is an understatement.  For those of us living and working within and in the immediate vicinity, this reality remains a constant companion and a reflection of a life that once was; the beauty and the majesty.  But with it comes the all too familiar […]

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WWF Global Ambassador Andy Murray meets the next generation of Metropolitan Police Service sniffer dogs at The Championships, Wimbledon © Greg Armfield / WWF-UK Illegal Wildlife trade

Andy Murray champions the fight against illegal wildlife trade

We’re thrilled that tennis pro and WWF Global Ambassador Andy Murray is championing our work to stop the illegal trade in wildlife. And we’re delighted he took time out from his training to talk about his support of our work. Here’s what Andy had to say… “I was shocked to hear that the illegal wildlife […]

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Wear It Wild in denim © Polyvore Wear it Wild

Wear It Wild in denim

If you are a denim lover like me and you would love to take part in WWF’s Wear It Wild campaign but don’t want to sacrifice your jeans, why not wear some animal inspired jeans instead? I myself have zebra and leopard printed jeans, which will be perfect for wearing it wild on 5 of […]

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Fashion blogger Lorna Burford in her Wear It Wild leopard outfit © Lorna Burford Wear it Wild

Come and Wear It Wild with me

Caring for nature and wildlife has been something that I have been passionate about since I was a little girl. No matter where I went, I was always happiest in the garden studying the bugs and animals, helping any out that were in need and I’m still that way today. I’ve done my fair share […]

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Size of Wales

An amazing tale of how Wales helped save a farm from buffalo

”I dreaded the long weary nights…when unwelcome visitors would gate crash into my farm in  their hundreds…rendering all my investments and hard labour under the scorching sun  into waste.” Mr Nurein, a farmer here in Boni-Dodori in northern Kenya, recounts the struggle to maintain his farm in the face of regular attacks from wildlife. It’s […]

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Ivory-Inferno-Gabon. Copyright: WWF-Canon / James Morgan Illegal Wildlife trade

Are we winning the battle?

I remember as a young child thinking how appalling it was that people would buy and sell wildlife into extinction. It seemed so senseless and unnecessary. I thought when I grew up I had to do something about it. It’s illegal and wrong, I reasoned, so it couldn’t be that complicated to fix could it? […]

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Smuggled Tiger Cub © WWF-Canon / James Morgan Illegal Wildlife trade

The choice is ours: zero poaching or zero wildlife?

Poaching and illegal wildlife trade are the most serious and immediate threats to many of Asia’s charismatic and iconic species, such as tiger, rhino and elephants, as well as lesser known species such as pangolin. It is a transnational organised crime, as stated at the ‘Symposium: Towards Zero Poaching in Asia’ last week, by the […]

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Sumatran forest elephant, Indonesia. © naturepl.com/ Nick Garbutt/ WWF-Canon.

Bridging the gap: Elephants, pineapples, and Prince William

What do you think about when you’re cleaning an elephant in a river? Maybe you’d be thinking about keeping your balance or hoping your elephant doesn’t decide to wade any deeper into the river. You probably wouldn’t think about standing in the same room as Prince William as he pledges to tackle the illegal wildlife […]

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