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Ranger looking out © Robert Magori

6 reasons we’re on the lookout for black rhinos in Kenya






Black rhinos in African have suffered huge reductions in the past, mainly due to poaching. Listed as Critically Endangered under the IUCN Red List, there are currently about 5000 animals remaining in the wild (there were 65,000 in 1970).  As part of WWF-UK’s support work to raise numbers and improve security around the species – […]

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Giant panda in tree, Wolong Nature Reserve, China © Bernard De Wetter/WWF

15 highlights from 2015 for WWF






Look back over this past year and explore some standout stories from 2015. They really demonstrate how varied our global projects are! Whether it’s Arctic exploring with JacksGap, eco-fashion tips for ‘Wear It Wild’ or a GoPro strapped to a turtle in the Great Barrier Reef, you’re bound to discover something exciting as we look back at 2015. 1. Rod Downie […]

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Eastern Himalayas © Global Warming images / WWF

Teas to protect tigers, rhinos and elephants






How have boxes of Pukka tea been helping tigers, elephants and the people who share their wild landscape? Over the last three years Pukka and their fantastic customers have generously donated over £200,000 to WWF. We’re looking back at how this partnership has helped us protect the wildlife and communities living in the region known […]

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Chitwan National Park sign, Chitwan National Park, Nepal © © Sumanth Kuduvalli / Felis Creations / WWF

Joining Nepal’s greater one-horned rhino count






It was always going to be a trip to remember. Returning to a country I’d last visited as an adventure-seeking backpacker, but this time as part of a WWF team documenting Nepal’s greater one-horned rhino count. I couldn’t wait to join the count in Nepal’s famous Chitwan National Park – home to tigers, elephants and […]

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Black rhinoceros (Diceros bicornis) © WWF-UK World Rhino Day

Celebrating World Rhino Day






To mark World Rhino Day, we’ve brought together expertise from Africa and Asia to celebrate this incredible species, highlight potential threats and showcase how conservation efforts are making a difference Did you know there are five species of rhino? In Africa there are two species, the black rhino and the white rhino, while Asia is […]

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WWF Global Ambassador Andy Murray meets the next generation of Metropolitan Police Service sniffer dogs at The Championships, Wimbledon © Greg Armfield / WWF-UK Illegal Wildlife trade

Andy Murray champions the fight against illegal wildlife trade






We’re thrilled that tennis pro and WWF Global Ambassador Andy Murray is championing our work to stop the illegal trade in wildlife. And we’re delighted he took time out from his training to talk about his support of our work. Here’s what Andy had to say… “I was shocked to hear that the illegal wildlife […]

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Wear It Wild in denim © Polyvore Wear it Wild

Wear It Wild in denim






If you are a denim lover like me and you would love to take part in WWF’s Wear It Wild campaign but don’t want to sacrifice your jeans, why not wear some animal inspired jeans instead? I myself have zebra and leopard printed jeans, which will be perfect for wearing it wild on 5 of […]

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Fashion blogger Lorna Burford in her Wear It Wild leopard outfit © Lorna Burford Wear it Wild

Come and Wear It Wild with me






Caring for nature and wildlife has been something that I have been passionate about since I was a little girl. No matter where I went, I was always happiest in the garden studying the bugs and animals, helping any out that were in need and I’m still that way today. I’ve done my fair share […]

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Ivory-Inferno-Gabon. Copyright: WWF-Canon / James Morgan Illegal Wildlife trade

Are we winning the battle?






I remember as a young child thinking how appalling it was that people would buy and sell wildlife into extinction. It seemed so senseless and unnecessary. I thought when I grew up I had to do something about it. It’s illegal and wrong, I reasoned, so it couldn’t be that complicated to fix could it? […]

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Smuggled Tiger Cub © WWF-Canon / James Morgan Illegal Wildlife trade

The choice is ours: zero poaching or zero wildlife?






Poaching and illegal wildlife trade are the most serious and immediate threats to many of Asia’s charismatic and iconic species, such as tiger, rhino and elephants, as well as lesser known species such as pangolin. It is a transnational organised crime, as stated at the ‘Symposium: Towards Zero Poaching in Asia’ last week, by the […]

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