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Orangutan female with her son, Borneo © naturepl.com / Anup Shah / WWF

6 awesome animal mums






Today is International Women’s Day, and it’s a chance to celebrate formidable females in the animal kingdom. Here are just a few… 1. Gorillas Infant gorillas have a long period of development and dependence, and gorilla mothers invest years in caring for their vulnerable offspring, just as humans do. Mothers provide most of the care, […]

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Mr Xu, a member of the bee-keeping cooperative, with Mr Wu © Becci May WWF-UK

From hunting to honey: a poacher’s story






I have heard people talk of poachers who have changed their ways and who now work as rangers – well, back in September I met such a person. I was in Jilin Province in North East China, within the Amur-Heilong Ecoregion, where I met Mr Wu who told me his story. Caught red-handed Mr Wu works […]

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Eastern Himalayas © Global Warming images / WWF

Teas to protect tigers, rhinos and elephants






How have boxes of Pukka tea been helping tigers, elephants and the people who share their wild landscape? Over the last three years Pukka and their fantastic customers have generously donated over £200,000 to WWF. We’re looking back at how this partnership has helped us protect the wildlife and communities living in the region known […]

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WWF Global Ambassador Andy Murray meets the next generation of Metropolitan Police Service sniffer dogs at The Championships, Wimbledon © Greg Armfield / WWF-UK Illegal Wildlife trade

Andy Murray champions the fight against illegal wildlife trade






We’re thrilled that tennis pro and WWF Global Ambassador Andy Murray is championing our work to stop the illegal trade in wildlife. And we’re delighted he took time out from his training to talk about his support of our work. Here’s what Andy had to say… “I was shocked to hear that the illegal wildlife […]

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Wear It Wild in denim © Polyvore Wear it Wild

Wear It Wild in denim






If you are a denim lover like me and you would love to take part in WWF’s Wear It Wild campaign but don’t want to sacrifice your jeans, why not wear some animal inspired jeans instead? I myself have zebra and leopard printed jeans, which will be perfect for wearing it wild on 5 of […]

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Fashion blogger Lorna Burford in her Wear It Wild leopard outfit © Lorna Burford Wear it Wild

Come and Wear It Wild with me






Caring for nature and wildlife has been something that I have been passionate about since I was a little girl. No matter where I went, I was always happiest in the garden studying the bugs and animals, helping any out that were in need and I’m still that way today. I’ve done my fair share […]

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Indian tiger (Panthera tigris tigris) two month old cub. Guest blog

Whiskas and WWF go strong for 3rd year






By Anthony Dean, Cat Portfolio Manager at Whiskas Wild tigers are in crisis. People are always shocked when they learn that as few as 3,200 of these magnificent creatures remain living in the wild, and without our support they could soon disappear altogether. At Whiskas, we have a deep understanding of the natural instincts of […]

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Ivory-Inferno-Gabon. Copyright: WWF-Canon / James Morgan Illegal Wildlife trade

Are we winning the battle?






I remember as a young child thinking how appalling it was that people would buy and sell wildlife into extinction. It seemed so senseless and unnecessary. I thought when I grew up I had to do something about it. It’s illegal and wrong, I reasoned, so it couldn’t be that complicated to fix could it? […]

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