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WWF Global Ambassador Andy Murray meets the next generation of Metropolitan Police Service sniffer dogs at The Championships, Wimbledon © Greg Armfield / WWF-UK Illegal Wildlife trade

Andy Murray champions the fight against illegal wildlife trade

We’re thrilled that tennis pro and WWF Global Ambassador Andy Murray is championing our work to stop the illegal trade in wildlife. And we’re delighted he took time out from his training to talk about his support of our work. Here’s what Andy had to say… “I was shocked to hear that the illegal wildlife […]

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Wear It Wild in denim © Polyvore Wear it Wild

Wear It Wild in denim

If you are a denim lover like me and you would love to take part in WWF’s Wear It Wild campaign but don’t want to sacrifice your jeans, why not wear some animal inspired jeans instead? I myself have zebra and leopard printed jeans, which will be perfect for wearing it wild on 5 of […]

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Fashion blogger Lorna Burford in her Wear It Wild leopard outfit © Lorna Burford Wear it Wild

Come and Wear It Wild with me

Caring for nature and wildlife has been something that I have been passionate about since I was a little girl. No matter where I went, I was always happiest in the garden studying the bugs and animals, helping any out that were in need and I’m still that way today. I’ve done my fair share […]

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Indian tiger (Panthera tigris tigris) two month old cub. Guest blog

Whiskas and WWF go strong for 3rd year

By Anthony Dean, Cat Portfolio Manager at Whiskas Wild tigers are in crisis. People are always shocked when they learn that as few as 3,200 of these magnificent creatures remain living in the wild, and without our support they could soon disappear altogether. At Whiskas, we have a deep understanding of the natural instincts of […]

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Ivory-Inferno-Gabon. Copyright: WWF-Canon / James Morgan Illegal Wildlife trade

Are we winning the battle?

I remember as a young child thinking how appalling it was that people would buy and sell wildlife into extinction. It seemed so senseless and unnecessary. I thought when I grew up I had to do something about it. It’s illegal and wrong, I reasoned, so it couldn’t be that complicated to fix could it? […]

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A screenshot of tiger cubs in the wild, taken from Whiska's latest TV ad campaign © Gary Van Wyk – The Ginkgo Agency Tigers

A brief encounter worth having

I have always been inspired by nature, and by the passion and dedication of people working to ensure that nature and wildlife can thrive. When I attended the Symposium: Towards Zero Poaching in Asia recently, I knew I was going to listen and learn from many inspiring individuals who were coming together to tackle a […]

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Smuggled Tiger Cub © WWF-Canon / James Morgan Illegal Wildlife trade

The choice is ours: zero poaching or zero wildlife?

Poaching and illegal wildlife trade are the most serious and immediate threats to many of Asia’s charismatic and iconic species, such as tiger, rhino and elephants, as well as lesser known species such as pangolin. It is a transnational organised crime, as stated at the ‘Symposium: Towards Zero Poaching in Asia’ last week, by the […]

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Tiger by river

There’s a big cat inside every small cat

It’s just over a year since Alison Clark, Global VP of Corporate Affairs at Mars Petcare, journeyed to see WWF’s work in the tiger lands of Nepal to mark the launch of our exciting new fundraising partnership with Whiskas. Since then, Whiskas UK and their customers have contributed more than £500,000 for our global initiative […]

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Amur tiger caught on a camera trap © Toshiji Fukuda World Tiger Day

A majestic animal on its knees

We scanned the plain with binoculars for any sign of movement, the only light coming from the half-full moon overhead.  The threat – we knew – was real. The previous evening a group of youths had been stopped, drunk and armed with a rifle. I was with the World Wildlife Fund in the furthest eastern […]

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