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Wear It Wild in denim © Polyvore Wear it Wild

Wear It Wild in denim

If you are a denim lover like me and you would love to take part in WWF’s Wear It Wild campaign but don’t want to sacrifice your jeans, why not wear some animal inspired jeans instead? I myself have zebra and leopard printed jeans, which will be perfect for wearing it wild on 5 of […]

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Fashion blogger Lorna Burford in her Wear It Wild leopard outfit © Lorna Burford Wear it Wild

Come and Wear It Wild with me

Caring for nature and wildlife has been something that I have been passionate about since I was a little girl. No matter where I went, I was always happiest in the garden studying the bugs and animals, helping any out that were in need and I’m still that way today. I’ve done my fair share […]

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Our blog awards ticket © Duncan Mizen

And the winners are…?

When we first entered the UK Blog Awards last year, we had no idea how people would receive us in terms of how they’d vote. Would we make it through the public vote to reach the finals? How much competition would there be? Would we win anything at all? All perfectly normal questions for any […]

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Leopard print scarf for a quick wild fix. Copyright: Vickie Richards Wear it Wild

Wear to start – a beginner’s guide to eco-fashion

When you think of WWF, you may not immediately think of fashion, but our new event will make the world of fashion and precious species collide. We’re calling on people around the UK to dress to express their wild side for our Wear it Wild campaign launching on Friday 5 June. But more on that […]

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Supporting WWF’s Earth Hour in Antarctica under the Southern Lights ©Tom Welsh, British Antarctic Survey Earth Hour

The Light at the Ends of the Earth

For me, Earth Hour is one of the most inspirational events of the year. It’s the world’s largest mass participation event for the environment, bringing together millions of people, businesses and governments to share a common cause and a common sense of purpose – the need to tackle dangerous global climate change. Last year, people […]

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Paper record player, designed by Simon Elvin © Do The Green Thing Earth Hour

Doing the green thing with everyday objects

Naresh Ramchandani is the co-founder of environmental non-profit Do The Green Thing, a partner at design firm Pentagram and a practitioner of what he calls “communications with a conscience.” Together with WWF, Do The Green Thing commissioned designers and artists to create a collection of everyday objects that inspire people to live more sustainably for […]

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A screenshot of tiger cubs in the wild, taken from Whiska's latest TV ad campaign © Gary Van Wyk – The Ginkgo Agency Tigers

A brief encounter worth having

I have always been inspired by nature, and by the passion and dedication of people working to ensure that nature and wildlife can thrive. When I attended the Symposium: Towards Zero Poaching in Asia recently, I knew I was going to listen and learn from many inspiring individuals who were coming together to tackle a […]

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