Earth Hour. It’s probably what I love about WWF more than anything else. It inspires me. It makes me feel proud to be a part of this organisation.
Well, because WWF’s Earth Hour is about bringing people together – millions of people across the world sharing a common cause and a common sense of purpose.
And it’s not just people – its business, industry and governments too. It’s about showing that we really do care about the future of our planet Earth. Every year it’s just that little bit better than the last!
This year, we took Earth Hour to the very ends of the earth. Literally. On Saturday at 8.30 pm, we got a number of the Antarctic Treaty nations (of which there are 50) to voluntarily ‘switch off’ at their stations right across the continent.
At the amazing new Halley VI station on the Brunt Ice shelf, operated by the British Antarctic Survey, the wintering team even managed to live stream directly back to us at our event in London.
More than 100,000 people have watched the live streaming event, showing the how this can bring people from the ends of the earth together.
Okay – so admittedly, it’s actually light at 8.30 pm in Antarctica at the moment. It’s the end of the summer (well, if you can call -30°C ‘summer’! ). So, yes, it’s a symbolic gesture. And no, it’s not going to have any impact on global carbon emissions, nor is it going to deliver on its own the reduction in carbon emissions that we so urgently need to see.
But this simple gesture does demonstrate that Earth Hour can make it to the very ends of the earth, and into the hearts and minds of millions of people. It’s about time that governments across the world also came together to strike a fair deal on tackling climate change.
And that’s what Earth Hour means to me.