Rhino notching and micro chipping activity undertaken within the Masai Mara reserve by the Kenyan Wildlife Service (KWS), Narok County Coucil and financially supported by WWF. Rhino notching is carried out in order to help identification of individual rhinos and to track their movements. Micro chips are inserted into the rhino’s horn and act as a security device in case of poaching. This particular activity in the Masai Mara will not only help track the movements of the rhino population but also allow the Kenyan Wildlife Service to produce firm evidence of how many rhino’s there are in the Masai Mara. DNA sampling is also taken from each rhino to be included in the Rotis database. This database will allow law and enforcement teams to track rhinos that have been poached, highlighting potential trafficking routes.