WWF UK Blog  

Data protection and privacy policy

At WWF-UK we take the privacy of our members and supporters very seriously and we are committed to protecting your privacy online.

This statement explains the privacy and the data protection practices which apply to all websites and blogs operated by WWF-UK (registered charity no. 1081247 in England and no. SC039593 in Scotland) and to our trading company WWF-UK (World Wide Fund for Nature) Trading Limited (company number 892812) both of The Living Planet Centre, Rufford House, Brewery Road, Woking, Surrey, GU21 4LL. It also applies to our use of text messaging.

Our aim is to safeguard our users’ privacy while providing a personalised and valuable service. Collecting personal information is necessary to help us communicate with you and provide an interactive service.

We appreciate that you don’t want the personal information you provide to us distributed indiscriminately, so we’ll explain here how we collect information, what we do with it and what controls you have.

What information do we collect?

We collect two kinds of information about our users:

1) Non-personal information such as IP address (the location of the computer on the internet), pages accessed and files downloaded.

This helps us determine how many individuals use our sites, how many people visit on a regular basis, which pages are most popular, and which pages are least popular. This information doesn’t tell us anything about who you are or where you live, it simply allows us to monitor and improve our service.

2) Personal information such as name, postal address, telephone number, e-mail address, date of birth (where appropriate), card or bank details, information about your interests and hobbies etc.

We collect this information only in connection with specific activities, such as registration or membership requests, product purchases, feedback, donations, competition entries etc.

This information is either needed to fulfil your request or to enable us to provide you with a more personalised service by analysing or reviewing the information you give so we give you access to or send you the information you want.

You don’t have to disclose any of this information to browse our sites. But if you do choose to withhold requested information, we may not be able to provide you with certain services.

How is the information used?

Any personal data relating to you will be used and recorded by us in accordance with current data protection legislation and this privacy policy. We will use the information you provide to:

  • fulfil your requests – for example applications for membership, donations or animal adoptions, competition entries, participation in campaigns and provision of information
  • process sales transactions, donations, or other payments and verify financial transactions
  • handle orders, deliver products and communicate with you about orders
  • identify contributors
  • provide a personalised service to you when you visit our websites, eg by customising the content and/or layout of our pages for each individual user
  • record any contact we have with you
  • prevent or detect fraud or abuses of our websites and enable third parties to carry out technical, logistical or other functions on our behalf
  • in aggregate (and therefore anonymously) to profile your use of the websites and carry out research on our users’ demographics, interests and behaviour to help us gain a better understanding of how our users navigate and use the websites, and to enable us to improve our service to you
  • provide you with information we think may be of interest to you, as explained below.

As well as using personal information to fulfil requests, we also like to keep our supporters informed about our activities, campaigns appeals membership and adoption opportunities and promotions, or about updates to our sites and the activities of our commercial arm/trading company WWF-UK Trading Ltd.

From time to time we also share personal information with other like-minded organisations, but we will not share your information if you have indicated that you do not want us to do so (see next paragraph).

We also sometimes contact our supporters with offers from companies that benefit WWF-UK and may be of interest. In some cases we work with a company on a promotion to raise funds for WWF-UK, such as our WWF credit card, and may pass your information to that company so they can contact you about the promotion.

By entering a WWF-UK competition you will generally be agreeing to receive mailings, emails or text messages from us, but have the right not to receive this information.

In other situations, when submitting your personal information, you will be given the option not to be included in mailings or other contacts from us or other organisations (whether by post, e-mail or other electronic messaging, telephone or fax). If you do agree to receive this information (whether by entering a competition or otherwise), and later decide you no longer wish to be contacted, you can let us know by emailing us at supporterrelations@wwf.org.uk or by telephoning 01483 426333.

If we contact you by email or text message, each time you receive a message you will also have the option to decline to receive further information from us in that manner.

We may use other companies to provide services on our behalf, including packaging, mailing and delivering purchases, answering customer’s questions about products or services, sending postal mail, e-mails and text messages, analysing data and processing credit card payments. We will only provide those companies with the information they need to deliver the service and they are prohibited from using that information for any other purpose. We require all such companies to treat your personal information as fully confidential and to fully comply with all applicable UK Data Protection and consumer legislation.

We may disclose aggregate statistics about our site visitors, customers and sales in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.

We may disclose personal information if we receive a complaint about any content you have posted or transmitted to or from one of our sites, if required to do so by law or if we believe that such action is necessary to protect and defend the rights, property or personal safety of WWF-UK, its sites or its visitors.

Except as indicated above we will not use or transfer this data to any third parties without your prior permission.

Does WWF-UK collect information about children?

Every year, children take part in a range of important activities for WWF-UK. To ensure safety and to keep an accurate record of attendance, participants in these events are required to register with us. When children register for these events through our website, their personal information is stored on our database, and we contact them from time to time to tell them about future events. However, it is our policy not to request donations or subscriptions nor to accept product orders from anyone under 18. If you are under 18 you must also obtain your parent or guardian’s permission before you register with us.


Our web and social media sites contain links to other sites. We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our websites and recommend that you check the policy of each site you visit.

In addition, if you linked to our websites from a third party website, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.


We place great importance on the security of all personally identifiable information associated with our supporters, customers and users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. We use secure server software (SSL) to encrypt financial information you input before it is sent to us, and our database is hosted in a secure data centre. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.

Use of cookies

In simple terms a cookie is a small piece of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies but, if you prefer, you should be able to change your browser to prevent that. You should read the information that came with your browser software (Internet Explorer, Firefox, Safari, Chrome etc) to see how you can set up your browser to notify you when you receive a cookie, this should then give you the opportunity to decide whether to accept it. However, you may not be able to take full advantage of a website if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web.

Cookies can be used for a variety of purposes, such as providing personalised pages, but at present, we use them only to work out how many people visit our sites.

Ad management

This site uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognise a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick.

With both cookies and Spotlight technology, the information we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number or email address. Find out more about DoubleClick

Where is the information stored?

Information you submit via our websites is sent to a computer located in the United Kingdom. This is necessary in order to process the information and to send you the information you have requested. Information submitted by you may be transferred by us to our other offices and to other reputable third party organisations as referred to in this policy, and these may be situated outside the European Economic Area.


We may make changes to this policy from time to time. If we change our Privacy Policy we will post the changes on this page. If the change in our Privacy Policy affects the use of your personal information we will use our best endeavours to contact you by email to seek your consent to the use.

Your acceptance of this policy

By using our websites, including social media, or by entering a competition, you consent to the collection and use of information by WWF-UK in accordance with our Privacy Policy. If you do not agree to this policy, please do not use our sites or enter our competitions.

Your rights

Any personal information submitted via our websites or by text is treated in accordance with the Data Protection Act 1998. To find out more about your entitlements under this legislation, visit the Information Commissioner’s website or read the Act online.

If you would like to review or revise information you have previously provided to us online, you may do so by emailing us at supporterrelations@wwf.org.uk

You may request details of personal information we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you, or if you have any questions relating to this Privacy Policy or how we use the personal information we have about you, please write to:

Supporter Relations, WWF-UK, The Living Planet Centre, Rufford House, Brewery Road, Woking, Surrey, GU21 4LL.