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When you think of WWF, you may not immediately think of fashion, but our new event will make the world of fashion and precious species collide. We’re calling on people around the UK to dress to express their wild side for our Wear it Wild campaign launching on Friday 5 June. But more on that

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Cacao tree (Theobroma) in a plantation. Bioko Island, Equatorial Guinea. I Love Amazon Week

Ten products and ingredients that come from the Amazon.

The Amazon is much more than simply a beautiful, far-off tropical rainforest. It’s also a source of everyday items we rely on. Do you recognise these familiar products and ingredients? 1) CHOCOLATE Did you know that your favourite chocolate originates from the cacao plant? This grows wild in Central and South America and cultivating it

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Elephant crisis – what poaching does to animals, environments and people

Dr Kate Evans is the director and founder of Elephants for Africa. She started her research over a decade ago, looking at adolescent male elephants in the Okavango Delta and how they socialise – with an emphasis on how captive-bred animals would react in a wild environment. Here she talks about how complex these beautiful

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A yak gallery

Understanding the elusive snow leopard

This week, photographs and a story were released about a snow leopard in the remote regions of Kangchenjunga in north-east Nepal. Under the gaze of the five sacred peaks – straddling the Nepal, India and Tibet borders – a small team of local conservation volunteers, officials and specialist biologists (including WWF staff) spent weeks preparing, tracking

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Most Recent


Young boys fishing, Ganges, India © Michele Depraz / WWF-Canon

Public and private sector collaboration to advocate for sustainable water for all

2015 is set to be a crucial year for the future of the world’s freshwater sources. This September, the global Sustainable Development Goals (SDG’s) will be finalised and the outcome will determine how the world’s governments approach two of our most critical inter-related challenges: water, sanitation and hygiene (WASH) and freshwater ecosystem conservation. Water – […]

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Leopard print scarf for a quick wild fix. Copyright: Vickie Richards Wear it Wild

Wear to start – a beginner’s guide to eco-fashion

When you think of WWF, you may not immediately think of fashion, but our new event will make the world of fashion and precious species collide. We’re calling on people around the UK to dress to express their wild side for our Wear it Wild campaign launching on Friday 5 June. But more on that […]

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Indian tiger (Panthera tigris tigris) two month old cub. Guest blog

Whiskas and WWF go strong for 3rd year

By Anthony Dean, Cat Portfolio Manager at Whiskas Wild tigers are in crisis. People are always shocked when they learn that as few as 3,200 of these magnificent creatures remain living in the wild, and without our support they could soon disappear altogether. At Whiskas, we have a deep understanding of the natural instincts of […]

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Ivory-Inferno-Gabon. Copyright: WWF-Canon / James Morgan Illegal Wildlife trade

Are we winning the battle?

I remember as a young child thinking how appalling it was that people would buy and sell wildlife into extinction. It seemed so senseless and unnecessary. I thought when I grew up I had to do something about it. It’s illegal and wrong, I reasoned, so it couldn’t be that complicated to fix could it? […]

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Lamu ©Lilian Mulupi/WWF

Mapping the Mangroves

Mangrove forests are incredibly important, often an undervalued ecosystem. Lamu seascape is home to the largest continuous mangrove forest in Kenya and protecting it is a vital part of the work that we do in this region. Over the last few weeks my team and I have been out surveying the mangroves. This can be […]

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Earth Hour

The night Wales went dark

Even for cynical grown-ups, there is something a bit magical about candlelight. The restaurant I was in for Earth Hour decided they liked the darkness so much, they would leave the lights off after the hour was over! A few days after the event itself, I find myself sifting through photos captured on the night. […]

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Houses of Parliament © Paul Brocklehurst / Flickr.com Politics

Politicians: What will you do for the environment?

So the starting-gun has finally been fired. The shadow-boxing has been going on for weeks, if not months, but, with the dissolution of Parliament, we are now in the final short campaign. This is the period when candidates are hunkered down in their constituencies, pushing and contending for every vote, while party leaders criss-cross the […]

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Supporting WWF’s Earth Hour in Antarctica under the Southern Lights ©Tom Welsh, British Antarctic Survey Earth Hour

The Light at the Ends of the Earth

For me, Earth Hour is one of the most inspirational events of the year. It’s the world’s largest mass participation event for the environment, bringing together millions of people, businesses and governments to share a common cause and a common sense of purpose – the need to tackle dangerous global climate change. Last year, people […]

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Paper record player, designed by Simon Elvin © Do The Green Thing Earth Hour

Doing the green thing with everyday objects

Naresh Ramchandani is the co-founder of environmental non-profit Do The Green Thing, a partner at design firm Pentagram and a practitioner of what he calls “communications with a conscience.” Together with WWF, Do The Green Thing commissioned designers and artists to create a collection of everyday objects that inspire people to live more sustainably for […]

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